While preparing for this series I was looking through a set of posts that John Darrin did a while ago so there would be no overlap. When it came to selling skills, this is what John had to say:
“These three skills are used with varying emphasis from the start of the sales cycle (Probe – Probe – Probe and maybe a little Prove) to the end (Close – Prove – Close again). In fact, the sales cycle itself can be broken into stages defined by the application of the appropriate skill. The first stage is predominantly Probing with a little Proving. As you progress and learn and plan, you Prove much more and still Probe. Finally, there comes a time when you Close, still Proving as you encounter obstacles and Probing a little to be sure your knowledge is accurate and nothing has changed.