Think back to the sales training programs you’ve attended. It’s likely that the great sales training programs had two characteristics in common – the same characteristics that have salespeople excited about sales simulations.
Realistic and Relevant. For a sales training program to be great, salespeople must have the opportunity to wrestle with the challenges they face every day. The program cannot be academic in tone or esoteric in content. That means salespeople must have the opportunity to develop account strategies, call on key decision makers, and handle tough objections. Today’s sales simulations deliver on that mandate better than any other type of program.