My business has been CRM and SFA since the days that those terms first originated. Our products have evolved over the years to incorporate new technologies and business ideas.
CRM has revolutionized the way companies communicate and interact with the customer, leading to a win-win of a better customer experience and a more lucrative business model.
Interactions with the customer should be the focus of CRM apps. The app should encourage and simplify entering customer interactions. I’m especially interested in recording interactions in the sales cycle – it helps enormously with the planning of the sale and archived interactions from previous deals are a great source of information for developing winning strategies.