When your sales activity is low and you’re not hitting your targets for the month, your sales manager will often assume that you’re not making enough calls in a day. Since, to most salespeople, sales is a numbers game – the more calls you make and the more potential customers you talk to, the higher your chances are of closing a deal. But is sales really a numbers game? Isn’t the number of calls you make irrelevant, if you are continually striking out each time because you keep making the same mistake? What about your sales strategy?