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Fear Is the Key (To Great Presentations)

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Steve Torjussen is Managing Director of Sales Training Stuff Ltd, a UK company specialising in sales, management and leadership training. He is author of an ebook, 101 Amazing, Top Hints, Tips and Techniques to Improve Your Presentations. We are privileged to re-print this article from Winning Edge magazine.

Have you always wanted to know the secrets of people who continually make powerful sales presentations, who are able to influence buyers and decision-makers positively, and who invariably win business from clients?

The ability to make effective sales presentations is a skill that’s crucial to your sales success. At the same time, 80% of the population fears public speaking. People say that, after spiders, presenting is the thing they fear most. Curiously, death is only seventh on the list, so it seems most people would rather die than stand up and make a presentation!

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