Buddy Holly, Elvis, The Beatles, and Sales

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Ed. The 50’s were a unique era – so buttoned-down and yet so ready to morph violently into the 60’s. But some things never morph, and good sales fundamentals are one of them. Keith Thompson found this out when he read an old business book bought at a garage sale and found many of the same principles he’s incorporated into his groundbreaking work on sales automation. I wonder if he was listening to Buddy Holly while he read it?

For a previous entry, I had to dig around in some dusty areas of my sales library to determine what’s not found in books about sales. The oldest sales book that I found was part of a series of twenty volumes called Modern Business, dating from 1958. I had bought them for $5 from our next door neighbor’s garage sale many, many years ago. His wife had made him toss them out, and my wife was mad at me for buying them (they require three feet of shelf space).

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Buddy Holly, Elvis, The Beatles, and Sales

Written by on . Posted in General Sales Topics, History No Comments

Billboard

For a previous entry, I had to dig around in some dusty areas of my sales library to determine what’s not found in books about sales. The oldest sales book that I found was part of a series of twenty volumes called Modern Business, dating from 1958. I had bought them for $5 from our next door neighbor’s garage sale many, many years ago. His wife had made him toss them out, and my wife was mad at me for buying them (they require three feet of shelf space).

Although I consider 1958 as almost yesterday, these books are over fifty years old. Most of the people I work with at SalesWays were not yet born then (except John, of course, who is so old they didn’t have water when he was growing up and they had to mix their own oxygen and hydrogen).

In 1958, I was living in the U.K. Buddy Holly had recorded That’ll Be The Day in 1957. Elvis topped the U.S charts for three months. The Beatles were listening to both, and they would do their own great thing five years later. I was not thinking at all about sales. But somebody was, because the volume called Salesmanship has a lot of good stuff in it.

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