When I did my research for this article, trying to see what statistics are available about how sales professionals spend their time, I got some very useless information. Things like “24% of the salesperson’s time is spent on generating leads and researching accounts.” How is that useful information? First, is 24% of my time working at this too much? What is the right amount of time? And why do they bundle generating leads and researching accounts? These are very different activities with very different goals and skills.
There was a lot more of these statistics that seem, on a quick read, like valuable information. But when you stop and think about it, what benefit is it to you in your selling or sales management role? I did find some good advice, though.