As sales professionals, we get a lot of pressure to consistently meet our targets and produce sales. Yet, a sales person is only as effective as their best sales tool. With the increasing variety of gadgets on the market that claim to increase sales productivity, it’s hard to gauge the usefulness, or rather, the effectiveness of each of these technologies in terms of sales productivity.
Everyone talks a lot about sales training, sales coaching and sales methodology, but there is little discussion about the blending of sales and technology. In our case, without technology, SalesWays wouldn’t exist. We’ve looked everywhere, and we can’t find anyone that’s really putting the focus on salespeople when looking at tech tools.