Gerry Murray is a Marketing Operations Research Manager at International Data Corporation. Gerry is an outstanding B2B marketing operations, communications and research professional. Experienced in project management, budgeting, resource management, reporting, vendor and client relations.
Recent Posts by Gerry Murray:
- Three SFA Design Principles to Optimize AdoptionYou need to cross the 75% adoption line for sales automation as quickly as possible and then reach 90%+ in order to get the most out of your IT investments. Three design features to remember: simplified UI, progressive reporting, and reward good behavior.