Dr. Ruff has spent the last thirty years designing and managing large-scale sales training projects for Fortune 1000 companies. Richard spent the first part of his sales career at Huthwaite. Richard co-founded two companies Sales Momentum and Sales Horizons to design and implement a new generation of sales simulation programs that focuses on helping Fortune 1000 companies achieve high impact business results.
Richard has authored numerous articles on sales effectiveness and co-authored “Managing Major Sales”, a book about sales management and “Getting Partnering Right” – a research-based work on strategic selling alliances. He also co-authors the popular sales effectiveness blog – The Sales Training Connection.
Recent Posts by Richard Ruff:
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