From Wikipedia: In mathematics, an equation is an equality containing one or more variables. Solving the equation consists of determining which values of the variables make the equality true. Your sales equation might look like this: good price + right product + favorable terms + good relationship - competition = win. And like Wikipedia says, determining the values is what will … [Read more...] about The Other Side of the Selling Equation
Most closing strategies assume that you developed the correct selling strategy for the opportunity and properly executed effective tactics. Closing then becomes the natural result of the strategy and tactics, and done right, it is seamless and predictable. Of course, it usually doesn't work that way Take a look at your won/lost ratio. It's your professional batting average and … [Read more...] about The Difficult Close
When I did my research for this article, trying to see what statistics are available about how sales professionals spend their time, I got some very useless information. Things like "24% of the salesperson’s time is spent on generating leads and researching accounts." How is that useful information? First, is 24% of my time working at this too much? What is the right amount of t … [Read more...] about Setting Priorities: How Do You Spend Your Selling Day?
Full disclosure: that title is deceptive. Intentionally so. It implies that I am going to show you some surefire ways to shorten your sales cycles and get to the win faster. Well, I am going to show you those surefire ways, but they won’t lead to a win. Shortening the sales cycle never does. First, we need to understand what the sales cycle is, and what it isn’t. Here’s what it … [Read more...] about 3 Ways To Shorten Your Sales Cycle
Ed. – Fortunately we have enough interesting and compelling content here at The HUB that we can dig into our archive and still offer up something that you should find, well, interesting and compelling. Today we’re re-publishing John Darrin’s take on sales tactics and strategies for selling to sales pros. I get a lot of calls from telemarketers – tele-sales people really, becaus … [Read more...] about Selling to Sales Pros