How do you sell something on Super Bowl Sunday? Fork over a couple of million and run an ad. Here’s a preview of what you’ll be seeing when the Ravens aren’t stunning the 49ers tomorrow. Audi S8 Beck’s Budweiser Clydesdales Coca-Cola Dodge Dart Fiat 500 Abarth GoDaddy … [Read more...] about Selling At the Super Bowl
It struck me that there are few things more entertaining than toys. The Ravens upsetting the 49ers would be one; a new Bentley Continental GT Speed would be another; a date with Salma Hayak would be good; and, … OK, there are a lot of things more entertaining than toys. For sales people, toys often mean those promotional items we hand out a conventions and trade shows and c … [Read more...] about Toys?
Dilbert is everywhere. According to Wikipedia, the almost 9,000 strips to date have been published in 25 languages in 65 countries in nearly 2,000 newspapers around the world. It’s coming up on its 24th anniversary in April. There are 39 book compilations of the strips and 6 business books. If Dilbert and Oprah get together, they’ll own the world. Here is an incomplete com … [Read more...] about Everything Dilbert
So I’ve got this sales training program and I’m trying to sell it. Maybe I should ask a couple of personalities to help. Maybe Alec Baldwin, William H. Macy, Chris Farley, Jack Lemmon, Ryan O’Neal and Dan Ackroyd. That should do it. No, wait, let’s throw in Larry, Moe, and Curly, too! All of these actors have played a salesman in a movie or on television. And a sales training c … [Read more...] about Salespeople Rock!
When you think of great salesmen, what names come to mind? Zig Ziglar, Jeffrey Gitomer, Joe Girard, Ernest Tilley, BB Babowsky. BB Babowsky? Ernest Tilley? Who are they? Well, if you lived in Baltimore in 1963, or if you’re a fan of movie director Barry Levinson, you would know. They are the legendary aluminum siding salesmen in his very funny movie, Tin Men. Levinson c … [Read more...] about Tin Men