How do you sell something on Super Bowl Sunday? Fork over a couple of million and run an ad. Here’s a preview of what you’ll be seeing when the Ravens aren’t stunning the 49ers tomorrow. Audi S8 Beck’s Budweiser Clydesdales Coca-Cola Dodge Dart Fiat 500 Abarth GoDaddy … [Read more...] about Selling At the Super Bowl
So I’ve got this sales training program and I’m trying to sell it. Maybe I should ask a couple of personalities to help. Maybe Alec Baldwin, William H. Macy, Chris Farley, Jack Lemmon, Ryan O’Neal and Dan Ackroyd. That should do it. No, wait, let’s throw in Larry, Moe, and Curly, too! All of these actors have played a salesman in a movie or on television. And a sales training c … [Read more...] about Salespeople Rock!
When you think of great salesmen, what names come to mind? Zig Ziglar, Jeffrey Gitomer, Joe Girard, Ernest Tilley, BB Babowsky. BB Babowsky? Ernest Tilley? Who are they? Well, if you lived in Baltimore in 1963, or if you’re a fan of movie director Barry Levinson, you would know. They are the legendary aluminum siding salesmen in his very funny movie, Tin Men. Levinson c … [Read more...] about Tin Men
The venerable PowerPoint presentation, under assault from tablets and videos and, well, PowerPoint presenters who really don’t know what they’re doing. We’ve all relied on it, and we’ve all made some pretty bad slides and stumbled through some pretty bad narrative. And it’s still here, the ubiquitous vehicle for everything from chickens to math. And I know, because I’ve compile … [Read more...] about Buy 1, Get 4 Free
Selling a creative product or service such as advertising campaigns is a whole other world. There are no products to demo, only ideas. There are no specs to follow because you’re hopefully blazing new trails, or at least scorching old ones. And the whole process is personality-driven and therefore subject to, well, subjective decisions and personal foibles. In other words, it’s … [Read more...] about Creative Selling, or Selling Creative, or Neither