I’m reading a good book called Zero to One, written by Peter Thiel, one the guys who founded PayPal. My life was changed by that app - my wife would agree. Peter includes a chapter on sales which looks like it’s written for people in business who don’t understand sales - to the extent that in their business sales does not exist. For instance: "The most fundamental reason that … [Read more...] about What is Sales – A View From An Expert?
Mastering Major Account Selling is a free e-book by Richard Ruff and Janet Spirer of Sales Momentum, a sales training company, and it is available at their website, along with a smartphone app. The title is an imposing agenda for any book, and immediately my mind went to a 400-page text with research and examples and lessons and case studies that would take a semester in … [Read more...] about Book Review – Mastering Major Account Selling
I often mention the book The Birth of a Salesman by Walter Friedman in my articles on professional sales and selling, and I believe the time has come to thank the author for these many references by writing a review about this fantastic book and making more people aware of it. I didn´t know of Walter Friedman until a few months ago when I was researching the learning of sales … [Read more...] about Book Review – The Birth of a Salesman by Walter Friedman
I’ll keep this short. I have to, otherwise it would take you longer to read this review than to read the actual e-book. This is a very useful book. Download it. Read it. Use it. There, all done. Everything after this is filler. I get paid by the word. (Not really. If I were, I’d be reviewing Cryptonomicon, 1,168 pages.) This is an e-book, you download it for free and there are … [Read more...] about Book Review: Cracking the LinkedIn Sales Code
Today we’re re-publishing an article that we thought merits a second look, or a first one if you missed it last time around. I read The Economist a lot. I subscribe to it and find that it provides nice summary articles about what's going on in world affairs and in politics and in commerce, with a bit of culture thrown in for good measure. In the business book section of the A … [Read more...] about Yes – That The Economist