Ed. – Our first guest contributor this week is Jonathan Farrington, international business coach, consultant, author, and the founder and CEO of Top Sales World magazine. His work can be found in The Washington Post and The London Times and other high-profile publications, and he is consistently ranked amongst the global Top 20 influential sales and marketing experts. We’re privileged to offer some of his thoughts here at The HUB.
I understand and appreciate that many frontline sales professionals – and senior executives too, for that matter – are not comfortable negotiating. I enjoy it very much, and I have always particularly relished the final act, where things can get very tense.