Posts Tagged ‘Priority’

Process? We don’t need no stinkin’ process.

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Everything that humans do is process. Everything.

Process is “a systematic series of actions directed to some end.” That pretty much describes everything you do, from brushing your teeth to designing a jumbo jet. The only time we escape process is when we’re asleep.

So why do many sales people react with, “Process? We don’t need no stinkin’ process.” (Apologies to Humphrey Bogart and Gene Wilder.) But you do. And here is the most important process you need: choosing the sales opportunity you’re going to work on right now.

That’s more important than your process for closing the sale because if you’re working the wrong opportunity, winning doesn’t matter. Neither does losing, which you will do more often than your manager will like.

That’s more important than your process for prospecting a lead because when that lead becomes an opportunity, chances are you’ll screw it up if you don’t get it into its proper priority in your pipeline.

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Probability and Priority – Do You Need An Umbrella?

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Recently I heard a piece on National Public Radio about probability in weather forecasting. The central question was, what does a 20% chance of rain really mean? To some it meant take an umbrella, while to others it meant pack up the kids for a picnic. To statisticians, it meant that when you look at the 1,000 days with the closest variables to the day you are in, it will rain on 200 of them.

In the first case, you’re risk averse and probably a little pessimistic. In the second, you’re a risk-taker and willing to play the odds. As the statistician, your value lies in being able to provide the basis for the decisions of the other two.

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20 Reasons to Share Your Sales Process With Your ComputerReason No. 3 – Singing from the same page.

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The common way for sales teams to get automated is through a CRM system. Early adopters of CRM have managed to iron out the flaws and have settled down to life with CRM doing a pretty good job of assisting with customer experience—making it as good as you can.

Salespeople and sales managers use the CRM system. If the CRM is implemented correctly, they have to. Sales, however, is the last bastion to get into the CRM fold and sometimes only with kicking and screaming. There are reasons for that which are a fairly common topic in my posts. Let’s think a bit about what the sales manager wants out of computer involvement with his team and his processes.

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The Other Side of the Selling Equation

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From Wikipedia: In mathematics, an equation is an equality containing one or more variables. Solving the equation consists of determining which values of the variables make the equality true.

Your sales equation might look like this: good price + right product + favorable terms + good relationship – competition = win. And like Wikipedia says, determining the values is what will result in that win.

On the opposite side of the opportunity, the buyer’s equation might look like this: need + budget + authority + product + trust – hype = buy. And the buyer has the same problem of establishing the values of his variables before he chooses.

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20 Reasons to Share Your Sales Process with Your ComputerReason No. 2 – Because It’s the Best List Manager on the Planet!

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You can’t get lists out of your life – we depend on them. Before writing this I did a bit of research on the history of lists. Belle Beth Cooper in her wonderful article on lists says, “We pack all the madness and ambiguity of life into a structured form of writing. In short, making lists is a great way to increase our overall happiness and feel less overwhelmed.”

Beth’s was the first piece I turned up in my research and it drew me in so deeply I didn’t bother to go any further. She has some very excellent tips for those of us that are always searching for ways to pack more productive time into our lives. But, back to the post—I’m interested in the list as it applies to salespeople.

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20 Reasons to Share Your Sales Process with Your ComputerReason No 1 – Because It’s Cool

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Well right off the bat, computers are cool. Every salesperson has one in some form or another. The choice is not limited to laptops or desktops—might as well include smartphones, tablets, phablets, ultrabooks, chromebooks and, of course, pads and pods. And now there’s wearable computing—soon salespeople will be looking through Google Glass, and reading their schedule on their iWatch, Gear 2, and so on (and on).

Technology has proven valuable for salespeople, assisting in a zillion different ways to do things better, faster, and overall, just making things easier. The effect is, or should be, more sales. But all of this is not that new— can it be cool? Cool easily becomes a passing fad.

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Arm Yourself With A New Sales Strategy and Sales Tool: Change

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Change. It happens all the time, and sales cycles are no exception. Maybe even more often than in other professions, change happens. You’ve got a mix of personalities and factors. You’ve got a winner-takes-all process with dollars and careers on the line. There is competition, sometimes severe competition. There are others out there whose goal is to screw you over. They make plans, set their tactics to do so in secret and will spring them on you unannounced.

And that’s just on the selling side. On the buying side, you have many of the same factors. Budgets disappear, organizations re-organize, schedules expand or contract, urgency disappears or increases, new solutions to old problems are found, and so on.

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8 Sales Pain Points – Do You Have Sales Pain?

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Any enterprise considering an opportunity management solution has, by definition, an opportunity management problem. Just as in medicine, triage is the first step in selecting an opportunity management app – where does it hurt?

It is a fair assumption that most companies today will have an established CRM program. For many sales organizations, the opportunity management capability of that program is inadequate, or even counter-productive, the victim of trying to do everything for everyone instead of focusing on doing the important thing for sales success. Here is a list of some of the customer pains caused by poor opportunity management modules, and the solution that ASPEC provides.

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ASPEC for Salesforce – Available on the Salesforce AppExchange

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ASPEC for Salesforce

It is my utmost pleasure to announce that ASPEC for Salesforce  is now available on the AppExchange. SalesWays’ groundbreaking opportunity management app using our patented sales methodology is readily available, fully-integrated into the world’s most popular customer relationship management (CRM) software.

ASPEC for Salesforce is a connected app that is compatible with all Sales Cloud editions with Opportunity Tracking enabled. With this launch, Sales Cloud users can instantly unlock tremendous value from their Salesforce opportunity tracking through the additional visual and analytical tools found only in ASPEC.

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ASPEC Usability Series – Generic Opportunity Lists Aren’t Enough, and Here’s Why (The By Priority View)

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ASPEC - Sales Cycles

In most applications that sales people use for opportunity management (mainly CRM), opportunities are presented in a single, sortable list. Perhaps there is some sort of pipeline view as well; the top is generally a lead, and the bottom is generally the final steps in the sales process. The world has been stuck in this method of working with opportunities since Sales Automation first came around.

Sales Funnel
The Sales Pipeline: Does it Really Make Sense as a List to Work?

As I mentioned in the previous post in the series, ASPEC has a unique method of assigning probability and priority to an opportunity using a universal, computerized sales model. With this technology, we can do much more than present a simple sales pipeline. ASPEC is about maximizing your overall use of time to win more, and this is done in the “By Priority View”.

The view is simple in nature – a list of tabs for each of the five different Priorities (Review First, Review Second, Review Third, Break Through Needed, and Leave it Alone) that ASPEC assigns to each and every opportunity and updates constantly. There is a special category called “Overdue” which means that the expected close date for the opportunity has now passed.

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