If you are visiting The HUB from the Apple App Store or the SalesWays web site, you will already know that ASPEC is the name of a new generation of sales productivity tools designed to harness the immense power of technology in the twenty-first century. But more than just a product name, ASPEC represents the meaning of the core methodology that powers the product.
At the heart of ASPEC is a simple, elegant model of a universal sales process translated to be understood in computer software. ASPEC is an Automated Sales Process Engine for the Computer. Let’s take a look at that in detail.
The challenges of managing many ongoing sales opportunities are greatly eased with ASPEC. Because ASPEC uses an innovative model of the sales transaction, many of the characteristics common across all sales opportunities can be reviewed, recalculated, and tracked automatically by the computer.
ASPEC always works behind the scenes to monitor the critical phases of the sales cycle and the time left to sell. Not just one, but all of the current sales opportunities are covered. They are prioritized automatically in a workflow ranging from “handle this one first” to “leave it alone.”
Selling depends on process. Some salespeople are not conscious of it — it happens without thinking. But most will use an articulated formal process developed through experience for their markets and products. ASPEC recognizes that selling is a reaction to a customer’s efforts to buy. The buying process drives an underlying sequence of steps that forms a universal selling or sales process.
The process that ASPEC uses is derived from the natural ebb and flow of the between customer and salesperson as the sales cycle evolves in time. Detailed, stage-based processes can easily be layered on top of ASPEC, permitting a market-specific tactical approach, if required.
The computer engine that powers ASPEC is fueled by just three succinct user-entered parameters that are used to create an “intrinsic value” of the sales opportunity at any point in time. The parameters are entered when the sales opportunity is first discovered, and then updated after critical interactions with the customer, at which point ASPEC evaluates the intrinsic value and stores any change if necessary.
The tide of technological development impacting business today directly results from the effortless access to low cost and stunningly effective computing power. The new sectors of mobile and cloud computing, along with social networking, have the power to invigorate selling at all levels.
ASPEC depends on a computer model of a universal selling process, designed from the ground up to be understood by the computer. Established mainstream sales methodology predates the personal computer and its use by salespeople. ASPEC changes that—ASPEC represents the fusion of sales and technology, and it is a quantum leap in potential for increased sales productivity.
This is a brief introduction to what ASPEC is. You’ll find lots of information on The HUB on how ASPEC works in practice, and how it makes selling more effective and more fun. I’ll look at specific examples in future posts and videos.